What is Amazon’s Choice? Amazon’s Choice just a recommendation
Some Amazon products have an Amazon’s Choice label. Amazons Choice just a recommendation, and if customers always choose a specific brand or product, they can always ask for it.
If you mouse over the Amazon’s Choice Label on the Amazon company’s site, the pop-up explanation is this: ” Amazon’s Choice recommends highly rated, well-priced products available to ship immediately. “.
This is a really popular feature on both Amazon and Alexa, as it allows customers to make quick and easy decisions about what to buy. Amazon’s choice is just our recommendation, and if customers always choose a specific brand or product, they can always ask for it.
The program first debuted on May 28 as the original Amazon Echo Alexa-Voice-enabled speaker, which debuted about few months ago. According to the Wall Street Journal, the idea behind reporting it at the time was that if you asked Alexa to order an item, such as shampoo, it would first look at your order history and offer you a previous shampoo product to buy. But if you don’t order any shampoo, Alexa (Amazon) will “recommend one from Amazon Choice program.”
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